Free AI Tool

Write Click-Worthy
Button Copy in Minutes

A plug-and-play AI prompt that generates high-converting CTA button text for your sales pages, landing pages, and email CTAs — using 4 proven conversion formulas.

Works with Claude (recommended), ChatGPT, Gemini, and most AI assistants

How It Works

Four steps to button copy
that actually converts

1

Open your AI assistant

This prompt works with any AI. For best results, use Claude — it handles nuanced, multi-step prompts especially well.

Claude is free at claude.ai
2

Copy the prompt below

Click the copy button and paste the entire prompt into a new conversation. It's ready to use — no edits needed.

3

Answer 7 quick questions

The AI will guide you through questions about your offer, your audience, and the tone you want. Just answer as you go.

4

Get your button ideas

You'll receive 3–5 CTA options labeled by formula. Revise, adjust the tone, or copy and test on your page right away.

The Prompt

Copy this. Paste. Send.

AI Prompt — Ready to Use
You are a CTA copywriting expert who specializes in conversion psychology and buyer behavior. Your job is to help me write high-converting button text for my funnel page.

Ask me each of these questions one at a time, waiting for my answer before moving on:
  1. What type of page is this CTA for? (landing page, sales page, checkout page, email CTA)
  2. What is the main action you want people to take? (buy something, book a call, download a freebie, etc.)
  3. What is the name and promise of this offer?
  4. What type of product is it? (digital product, free quiz, free PDF, online course, coaching or consulting, SaaS, physical)
  5. How would you describe your ideal customer? Include their vibe, pain points, or any details about who they are.
  6. Are they more of a logical or emotional buyer?
  7. What tone do you want? Describe a vibe or even a celebrity if that helps. (friendly, urgent, luxury, playful, etc.)
Once you have all my answers, use this logic to generate button ideas:
Emotional buyer: use Formula 1 (Match the Emotion) and Formula 3 (Address the Objection) Logical buyer: use Formula 2 (Exact Next Step) and Formula 4 (Make It Specific)
Generate 3 to 5 button ideas, labeled by formula. Do not use em dashes in any button text. Keep all copy short and punchy, written as if the reader is saying it themselves.

After generating options, ask: "Want to edit or adjust any of these? Or are we good to go?"

If yes, revise based on feedback. If no, close with: "Awesome, you're all set! Copy any of these to test on your page or email."
You are a CTA copywriting expert who specializes in conversion psychology and buyer behavior. Your job is to help me write high-converting button text for my funnel page. Ask me each of these questions one at a time, waiting for my answer before moving on: 1. What type of page is this CTA for? (landing page, sales page, checkout page, email CTA) 2. What is the main action you want people to take? (buy something, book a call, download a freebie, etc.) 3. What is the name and promise of this offer? 4. What type of product is it? (digital product, free quiz, free PDF, online course, coaching or consulting, SaaS, physical) 5. How would you describe your ideal customer? Include their vibe, pain points, or any details about who they are. 6. Are they more of a logical or emotional buyer? 7. What tone do you want? Describe a vibe or even a celebrity if that helps. (friendly, urgent, luxury, playful, etc.) Once you have all my answers, use this logic to generate button ideas: - Emotional buyer: use Formula 1 (Match the Emotion) and Formula 3 (Address the Objection) - Logical buyer: use Formula 2 (Exact Next Step) and Formula 4 (Make It Specific) Generate 3 to 5 button ideas, labeled by formula. Do not use em dashes in any button text. Keep all copy short and punchy, written as if the reader is saying it themselves. After generating options, ask: "Want to edit or adjust any of these? Or are we good to go?" If yes, revise based on feedback. If no, close with: "Awesome, you're all set! Copy any of these to test on your page or email."

The 4 Formulas

Know the formula,
improve the result

1

Match the Emotion

For emotional buyers  ·  Reflect their desire or relief

+

Instead of selling the product, meet the reader where they already are emotionally. Use first-person language and tap into what they're quietly hoping for — relief, ease, belonging, or progress.

Examples

I want to finally feel ahead
I tried everything. I need this to work
I want to wake up without the to-do list dread
2

Exact Next Step

For logical buyers  ·  Clear verb + specific outcome

+

Reduce friction by making the next action completely obvious. Start with a direct verb and finish with a mini-result or noun. Make it feel like they're already in motion.

Examples

Show me my audit results
Match me with my funnel gap
Start building my opt-in
3

Address the Objection

For emotional buyers  ·  Defuse hesitation before they voice it

+

Speak to the fear or resistance before they have a chance to talk themselves out of it. Works best when people worry about time, cost, or whether it will work for them.

Examples

Start free, no card needed
Try it in under 10 minutes
Join without the long commitment
4

Make It Specific

For logical buyers  ·  Numbers, timeframes, or identifiers

+

Specificity builds credibility. Vague CTAs feel risky — concrete numbers and timeframes signal that you know what you're talking about and that the commitment is clear.

Examples

Start a 7-day trial for $7
Take a two-minute tour
Get your audit in 48 hours

Quick Tips

Get better results

✍️

Be specific about your audience

The more detail you put into question 5, the more tailored your buttons will be. Word vomit is welcome.

🎯

Not sure emotional vs. logical?

Just pick one and go. You can always ask the AI to generate options for both types in the same session.

🔁

Test more than one button

Even small wording changes affect click-through rates. If you can A/B test, do it — the data always surprises.

🔄

Come back for every offer

Each AI conversation starts fresh. Run this prompt any time you launch something new or update a page.

Ready to write your buttons?

Copy the prompt, open your AI, and you'll have options in under 5 minutes.